Chafa Collection is associated with women’s ethnic/fashion wear, particularly sarees. Its website describes the brand around traditional Indian wear combined with contemporary styling, with sarees positioned for everyday, festive and special occasions.
The brand's stated positioning includes:
Indian traditional + modern fashion
Sarees and ethnic wear
Handpicked/unique designs
Premium fabrics
Customisation, including embroidery and hand-painted designs
Online shopping and shipping
A focus on making traditional wear convenient to buy online
There also appears to be a Chafa Collection boutique in Amravati, Maharashtra, associated online with Rekha & Radha. Justdial lists it in Rukhmini Nagar, while another business directory lists a Chafa Collection in the Amravati area.